How to Say No

DANNY MEYER is the founder and CEO of Union Square Hospitality Group (USHG), which comprises some of New York’s most beloved and acclaimed restaurants, including Gramercy Tavern, The Modern, Maialino, and more. ‐ Danny and USHG founded Shake Shack, the modern-day “roadside” burger restaurant, which became a public company in 2015. Danny’s book, Setting the Table: The Transforming Power of Hospitality in Business, a New York Times bestseller, articulates a set of signature business and life principles that translate to a wide range of industries. Danny was included in the 2015 Time magazine “100 Most Influential People” list.

Note from Tim: For your reading pleasure and schadenfreude itch, here’s another beautiful “polite decline” email, this time from Danny Meyer.

Jeffrey [my friend who asked on my behalf],
Greetings and thanks for writing.
I’m grateful for the invitation to participate in Tim’s next book

project, but am struggling at this moment to make time ends meet for all we’re doing at USHG, including my ongoing procrastination with my own writing projects.

I thought carefully about this as it’s clearly a wonderful opportunity, but am going to decline—with gratitude.

Know the book will be a big success! Thanks again.
Union Square Hospitality Group

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