AVOIDING MARTYRDOM

“Great spirits have always encountered violent opposition from mediocre minds.” ALBERT EINSTEIN MARTYRPHOBIC RULES Einstein’s talent for breaking rules was not always appreciated. He clashed repeatedly with academic and scientific...

GROWING A SOLUTION

“The value of achievement lies in the act of achieving.” ALBERT EINSTEIN Einstein’s theory of relativity was almost proven wrong. In 1914, relativity’s predictions were still wrong, even after years...

RULE-BREAKING PRACTICE

“Hell, there are no rules here—we’re trying to accomplish something.” THOMAS EDISON Until you are a consummate rule breaker, circumventing deeply held patterns will be hard. It will feel uncomfortable,...

IDENTIFYING YOUR RULES

“Pipe-dreaming authority is the worst enemy of truth.” ALBERT EINSTEIN Solving the most difficult problems requires that you change the thinking that is preventing a solution—your rules. Even good rules...

COMBINATIONS

“Without this playing with fantasy no creative work has ever yet come to birth. The debt we owe to the play of the imagination is incalculable.” CARL JUNG The countless...