NEW PERSPECTIVES

“Physical concepts are free creations of the human mind and are not, however it may seem, uniquely determined by the external world.” ALBERT EINSTEIN Everyone has very different views of...

NEW CONDITIONS

“Necessity is the mother of invention.” RICHARD FRANCK Conditions surrounding a problem are an essential part of the problem. These conditions include key parameters, roles, and attitudes. Changing them alters...

NEW SOLUTIONS

“There is always an easy solution to every human problem—neat, plausible, and wrong.” H. L. MENCKEN You can break your pattern of thinking about a problem by radically changing your...

WILDER IDEAS

“We need to hear some new, wilder ideas about this problem.” ROBERT OPPENHEIMER This chapter contains a variety of seed ideas. As you can see in Figure 11.1, I organized...

CLAIMING YOUR DUE

“The reward is in the risk.” —RACHEL COHN These ideas for avoiding martyrdom are not new. However, just avoiding punishment for your contribution is hardly satisfactory. You want to benefit...

AVOIDING MARTYRDOM

“Great spirits have always encountered violent opposition from mediocre minds.” ALBERT EINSTEIN MARTYRPHOBIC RULES Einstein’s talent for breaking rules was not always appreciated. He clashed repeatedly with academic and scientific...