Archimedes boasted that if you gave him a lever long enough and a place to stand, he could move the world. Today we have a great appreciation of the incredible...
Einstein Thinking becomes natural as you open your mind to alter- natives. Change, any kind of change, is a useful hack that can make you more comfortable with alternatives. If...
“The important thing is not to stop questioning.” ALBERT EINSTEIN We have been using Einstein Thinking on tough problems that require much directed thought and many iterations of work. But...
“Physical concepts are free creations of the human mind and are not, however it may seem, uniquely determined by the external world.” ALBERT EINSTEIN Everyone has very different views of...
“Necessity is the mother of invention.” RICHARD FRANCK Conditions surrounding a problem are an essential part of the problem. These conditions include key parameters, roles, and attitudes. Changing them alters...
“There is always an easy solution to every human problem—neat, plausible, and wrong.” H. L. MENCKEN You can break your pattern of thinking about a problem by radically changing your...
“We need to hear some new, wilder ideas about this problem.” ROBERT OPPENHEIMER This chapter contains a variety of seed ideas. As you can see in Figure 11.1, I organized...
“Any intelligent fool can make things bigger, more complex, and more violent. It takesa touch of genius—and a lot of courage— to move in the opposite direction.” E. F. SCHUMACHER...
“The reward is in the risk.” —RACHEL COHN These ideas for avoiding martyrdom are not new. However, just avoiding punishment for your contribution is hardly satisfactory. You want to benefit...